I have observed that over the course of creating a relationship with real estate entrepreneurs, you'll be able to get them to understand that, in every single real estate purchase, a fee is paid. Ultimately, FSBO sellers do not "save" the commission rate. Rather, they try to win the commission through doing a great agent's occupation. In this, they devote their money plus time to accomplish, as best they can, the assignments of an real estate agent. Those obligations include exposing the home through marketing, offering the home to buyers, constructing a sense of buyer urgency in order to trigger an offer, preparing home inspections, taking on qualification investigations with the financial institution, supervising fixes, and facilitating the closing of the deal.